BASIC SCRIPT WRITING TELEVISION ADVERTISING

In making television advertising copy must meet the basic principles are:In designing the script, we set the dialog sequence elements in detail. Designing the script is a complete specification of the text and narration in television advertising. To write a script different from TV commercials and print advertising copy manuscript company profile or Web site. Because TV advertising time is short (usually 30 seconds) then the words should be concise, easy to pronounce and easy to remember. With 30 seconds solving the main problem consumers demonstrated using superior products advertised. If the product is too large, then at least the logo or company name to be displayed on TV ads.There are several considerations in writing advertising copy that effective television, among others:- Understanding of sight, sound and motion. Each of these elements is needed and used. Should be associated with the perception of the message you want the audience. Make certain that the advertised roduk audio displays according to the image displayed.- The word ditampilan in advertising images and thus mengiterprestasikan further.- Display advertising on television is generally more effective in appearance than in words, the ability of video to communicate with the audience should be more prominent.- A number of scenes are carefully planned, too many scenes tend to make the audience confused.- Display a television ad running event, the audience will follow easily.- Basically, television is a medium that is "Close-up". Television screen is usually too small to reveal in detail the scene in the ad. Long shots can be more effective to build "background", but it is not effective to display the superiority of the product.- The scene in the television ads are taking more time than reading copy (narration) by voice directly, then enable the time in advertising is important, because the scene is usually time-consuming, do not just read the script, but the scene that appears.- Using the slogan (a word that is easy to remember and draw attention) as the basic theme, so the audience sees and hears the advertised product excellence.- If possible, show the name of the brand, if you want to stand the camera shots or logo on packaging to build brand identification.- Communicate the basic idea, avoid the additional benefit of not too obtrusive. Make sure the words are used as image ditampilan.- Read out loud audio for attention.- Write sentences short and uncomplicated structure. Use everyday words.- In writing this video description, describing scenes and events as possible.