A good business idea is an important thing. Good business idea is a prerequisite for a successful business venture. Although After all, good business ideas usually do not directly come to an pengu-saha/calon entrepreneur. Good business idea is the result of hard work and effort are an entrepreneur or aspiring entrepreneurs to grow / raise, of identifying and analyzing opportunities.
IDE BUSINESS IS THAT?
Business idea is a response to someone, or many people, or an organization un-tuk solve an obvious problem or to meet the needs of the busi-dipersep in an environment (market, community, etc.). Finding a good business idea is the first step to change the desire and creativity of entrepreneurs into business opportunities.
Two important things related to the Business Idea:
a. Although it is a prerequisite, the business idea is only a tool.
b. An idea in itself, no matter how good, is not enough for success.
In other words, without diminishing its importance, a business idea is just a tool to be developed, and transformed into business opportunities profitable. Without a developed business idea is just an idea that can not be realized and the future profits.
CREATIVITY
1. Creativity is an experience to express and actualize identities individuals in an integrated form in connection with oneself, with nature and with others. (Clark Moustatis)
2. Creativity is the ability to provide new ideas that apply them in problem solving. (Conny R. Semiawan).
3. Creativity is the tendency to actualize himself, to realize the potentials of the, the urge to grow and become mature, the tendency to mengek-presikan and activate all the abilities of organisms (Rogers).
4. Creativity is an activity that brings results that are:
a. New (novel): innovative, unprecedented, fresh, interesting, weird, surprising.
b. Useful (useful): better, more practical, easier, facilitate, encourage, develop, educate, solve problems, reduce expressway, overcome difficulties, to bring better results / lot.
c. Understandable (Understandable): same result can be understood and can be made at a later time. (David Cambell)
5. Dictionary of Psychology of writing, creativity, the ability to achieve a way out of the new, original, and imaginative to a problem that may be its cognitive, philosophical, or aesthetic.
6. Creativity: the ability to create something 'unusual' and see things from the perspective of an 'unusual' to get attention 'unusual' from others.
7. Creativity is the ability to design, establish, create or do something in a new way or another.
Ability cause creative solutions to the needs / issues and masarkannya; often marks the difference between success and failure in business. It also distinguishes between a business thriving or dynamic with regular medium enterprises. The fact that successful entrepreneurs are always creative in identifying products, services and new business opportunities.
To be creative, you need to open your mind and ma-ta. Please technically you learn to explore business ideas from the sources described below:
1. Hobby, talents, interests
Hobby is a favorite activity in your free time or work. Many people, in his hobbies or interests do business successfully established. For example, a person with his various interests and Hobby can develop it into a business that is fun for him to provide more revenue and profit. If you love playing computer, you can open a cafe business or service computer. The hobby of cooking can open a pastry shop, catering business or open res-toran/warung eat. Hobby music can inspire someone to open the course of music, store cassette / CD music, event organizer, instrument rental, services singer with his single organ accompaniment, etc..
Therefore, you should never underestimate Hobby, talents and interests! It could be something very difficult for other people, but it is an easy thing for you to be a clue that you are talented. To test your interest, you should choose the desire for what you want to do or have a passion to do. Further consider, reflect and ponder what kind of business would you develop.
2. Skills and Personal Experience
Business ideas can also be started from the ownership skills or competencies. Realizing that we have the competencies that can provide added value is important. Skills can be learned and gained from the experience of doing the things. Experience and skills can be obtained auto-Didak, specifically learning or experience in the workplace. ILO (2005), noted that more than half of a successful business idea comes from the experience of working in an office / workplace. It proved to be so many people who set up business as she continued to work in the same plane in the office, or so many people who had gone to open the pension business in a field that had earned in his office first. For example, an office worker immigration, open management of passport services business; an employee of an automotive company opening the garage or parts store nor car accessories; a hotel employee to open a business providing services tickets, tour guides, etc..
Thus, utilizing the experience and skills are influential in the discovery business idea. Skills and experience are very influential in the decision to create and enter the specific type of business.
3. Franchise / Franchising
Franchise / francise, is an arrangement in which the manufacturer or distributor-sole of the trademarks, product or service entitles executives for local distribution to independent retailers in exchange for payment of royalties and compliance with standard operating the procedure. Franchising, can take several forms, but one form of interest is the type that offers a name, image, how to perform certain procedures and operations.
4. Mass media
The mass media is a source of information, ideas and even a great business opportunity. Newspapers, magazines, television and the Internet, is an example of the mass media. If you really pay attention to, in commercial advertisements in newspapers or magazines, you can have your business idea. Of the ad can know what a lot is offered or needed by the community. Through mass media we can also find the business being sold, which already runs kind of business but the owner will transfer ownership, so that responds to live went on alone.
Another thing that can be obtained from the mass media is information about peru-materials lifestyle and consumer needs. For example, about the lifestyle of the people present in the use of electronic devices, the consumption of certain foods, healthy and fit lifestyle. The need for specific services are also usually able to also take a look through the mass media.
5. Exhibition
The exhibition is another way to find a business idea. For those in search of business ideas can be done by visiting the various exhibits. Mela-lui show people with a variety of needs and roles can be met, both from users, suppliers, distributors, and service providers associated with the products on display. By visiting exhibitions regularly, you can find products and services that can inspire you to get the idea of the efficient utilization, gives the completeness or provide products and other relevant services that have or have not been done by other businesses. In addition, factories, wholesalers, distributors and franchise business can be a source of information and inspiration in helping us start a business.
Through the exhibition or visit, you can 'steal ideas' of others, by imitating the best of others and do it better. Do not worry, you're not stealing, because in business there called or Benchmarking Best Practice Sharing, which uses people / institutions Seba-gai referral. Try to learn and try to find someone who can give you inspiration for things that interest you. The important thing is you can find an idea and makes you eager to grow the business.
6. Survey
A new business idea is basically to focus on the customer. Discover customer needs and requirements; try to know me why they chose the particular product or service, wherein they live; how much they need your products or services; how often do they need and how often they acquire a product or service.
To obtain information about the customer to do the survey. Surveys can be done formally or informally. You can start by talking to family and friends to seek out, according to what they need or want is not yet available. Or, for example, if they are not satisfied with the products and services that already exist and what improvements or changes they want. Then you can go and talk to people who are part of a chain of distributors, such as factories, traders, distributors, agents, wholesalers or retailers. Very useful if prepared questions first un-tuk or listed on the questionnaire used in the interview. In close contact with customers, members of the network have a sense of what is needed and what can not be sold. You have a lot to ask a lot of customers is not fixed. The more information you get, the better.
Additionally you can do observation / observation. For example, now people work longer, so they cash rich but time poor. They want something that is simple, practical, safe. For example, foods that are too long do not have to be cooked, the dishes can be delivered.
In addition to talking with people, you can also find information through observation. For example, to break open a store on the street, you have to observe and count the number of people who will pass through these roads every day and compare it to other locations. Or, if you are interested in many areas pelancongnya, you can create or market a product from ape-jinan business. Or you may notice that your town is no decent hotel or restaurant in the tourist route or in a particular town.
One step to ensure that you do not forget in this field is to always be alert to the needs and opportunities of doing business. A businessman apparently regularly attends every cocktail party and ask if there are using a product that does not fulfill the purpose of the product. There is another entrepreneur who noticed her relatives toys to find niche market ideas.
7. Complaint
Complaints and frustration from customers has produced many new products and services. When users or customers complain about a product or service, or when you hear someone say, "if there is ...." Or "If any goods or services that can be ...", you have the potential to generate business ideas. The idea could be set up rival companies that produce products or services better, or make the product or service that can be sold to companies or other companies. This means that through the complaints we can find business ideas that gives a solution to the complaint does not happen again.
8. Brainstorming / Brainstorming Ideas
Brainstorming is a technique for creative problem solving, as well as techniques for generating ideas. The goal is to get as many ideas as possible. Usually done by starting with the submission of a question or problem statement. For example, the "Products and services that are now needed at home but not available? '. An idea can generate an additional idea or le-BiH whose numbers will pretty much.
When you use this method, you must follow four rules as follows:
a. Do not criticize or judge other people's ideas
b. Let the freely expressed ideas, ideas that seem wild and unreasonable so well received.
c. Expect quantity, meaning that the more ideas the better.
d. Combine and develop the ideas of others.
Although the idea conveyed is not logical, should be noted, because Sewak-tu-time can be required to be developed or integrated with the idea of who had gone implemented.
